Over 20-years of Entrepreneurial experience are combined with 16-years of Corporate-Retail experience to equip Diane Wingerter with a solid foundation of the processes and systems to have in place to successfully operate and promote one’s business. “You can offer the best products or services, but without the proper messaging to attract customers, drive revenue, generate cash flow, or receive donations and funding, the business will never flourish, nor survive.” As a young girl, Diane dreamt of ‘someday’ owning a chain of Retail Clothing Stores. While earning her Fashion Merchandising Degree, she began the retail grind with Paul Harris Stores. Due to determination and dedication to her career, she advanced through seven promotions during a 12-year career with Paul Harris Stores. She was recruited by another retailer and served as VP of Personnel, Operations & Franchise Development, as she grew them to a 22-store chain, in under 2 years. Subsequently, G.H. Bass and Co. became aware of Diane’s talents and she was offered the position of Midwest Regional Recruiting and Training Manager, with hiring and training responsibilities for a 56-store region. Deciding that she had ‘paid her dues’ in the Corporate sector, Diane launched her own chain of stores. In 1997, Stepping Out USA was born in Columbus, Ohio and grew to 17 locations in 5 states over 8-years.
Moving forward from the Retail Industry, Diane launched Just Women Magazine, a publication dedicated to being a voice for Women in Columbus Ohio. The publication focused on Health, Beauty & Wellness, Business and Lifestyle. She proudly wrote articles and donated Ad space in Just Women to support the vision and mission of 14 Non-Profits through promoting their Galas, Walks, Runs, and Fundraising Campaigns. Currently operating as Totally Exposed, LLC., the company has four brands which comprise the LLC. Throughout Diane’s career, she has served on 6 Non-Profit Boards and as Executive Director for 2 Non Profits. “I have learned to appreciate the tremendous value of face-to-face relationships and the power of building connections through events, speaking engagements and networking.” Diane Wingerter understands the core business strategies required to obtain market share. “Creative strategies, proven tactics, focused messaging, and profitability are keys to business success. Every day, I am fortunate to meet business owners and collaborate with them regarding their vision and mission, then ultimately
propel them towards their goals and dreams--both personally and professionally. It is an honor to work with individuals whom I know, respect, admire and trust!”